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Our Vision

We aspire to be a part of every Indian home. That’s why, we build products that celebrate the diversity of India. We build products that celebrate you. We talk to you, understand your requirements, and then design solutions. Crafted with care, we deliver our innovative products, at the best prices, to ease your everyday living. And that’s a promise we always deliver on.

Built For India. Built For You.

India is a diverse country. Different people. Different preferences. Different styles of living. How can our needs be the same? And if our needs are different, shouldn’t the solutions be just as unique? So, we asked you what you really wanted. And this is what you told us. You want ingenious solutions to everyday challenges. You want more for less and you want it all easily accessible. We heard you and did exactly that. We designed a diverse and innovative product range, took it online, and priced it at least 30% lower than other brands. That’s how we build solutions for India. That’s how we build products for you.

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We identify your needs as a customer via channel and product review insights.

 

 

We engineer a functional design that fits your needs, by optimising across the value chain, from product specifications, design, supply chain to packaging.

We test the value proposition by conducting a test launch of the newly designed product and refine the design and positioning based on the feedback collected.

We combine these insights with a market attractiveness check that involves studying the category size, competition mapping, etc.

 

 

We then conduct a pre-launch quality testing to bring to you a product that greatly benefits you.

 

 

 

Once we are satisfied with the results, the product is launched for you to buy, order and use. We continuously collect and analyse the feedback, improving every product to better serve you.

 

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